Hotel Fuerte Miramar renamed Amàre Marbella Beach Hotel

The first establishment to be overhauled under this new concept is the hotel formerly known as Hotel Fuerte Miramar, now renamed the Amàre Marbella Beach Hotel.

Marbella, 23 November 2015. El Fuerte Group, owner of Fuerte Hotels, recently announced the launch of a new adult-only brand: Amàre. The first hotel to open under this concept, Amàre Marbella Beach Hotel, represents the culmination of a process to fully refurbish Hotel Fuerte Miramar, located on the beachfront close to Marbella’s historic quarter

Whilst Fuerte Hotels focuses on all segments of the market, the establishments promoted under the new Amàre concept place a particular focus on couples and groups looking to relax on a peaceful holiday in an exclusive and sophisticated setting, which stands out on account of the culinary services, special events and health and beauty treatments on offer, in addition to other attractions.

According to Fuerte Hotels’ CEO, José Luque García, “this initiative seeks to respond to the needs of a market whose requirements in terms of high-quality services specifically adapted to their tastes are ever increasing. And so, as part of this venture, we can offer two distinguished products in a single destination, one targeting all markets and the other specifically designed for adults”.

Amàre Marbella Beach Hotel (Formerly Hotel Fuerte Miramar), a hotel recommended for adults:

The hotel chosen as the standard bearer of this new concept is the hotel formerly known as Hotel Fuerte Miramar, now renamed the Amàre Marbella Beach Hotel.

Following its renovation, this 236-room hotel now offers a number of services that make it the perfect getaway for adults, in particular, its new spa sponsored by the exclusive Germaine de Capuccini range; its modern fitness centre, equipped with Technogym equipment and the Amàre Club (divided between Amàre Beach – restaurant and solarium; Amàre Pool – outdoor pool and area with Balinese beds; and Amàre Lounge – leisure and restaurant), a space in which the sea and land merge, ensuring guests enjoy both leisure and relaxation throughout their stay.

The pièce de résistance at the first Amàre hotel is the Belvue Rooftop Bar, from which guests can enjoy some of the most spectacular sunsets on the Costa del Sol, whilst enjoying delicious cocktails and premium spirits.

About Fuerte Hotels and Amàre:

Fuerte Hotels and Amàre form part of El Fuerte Group, a family company based in Andalusia established in 1957 by José Luque Manzano. Following the inauguration of Fuerte Marbella that same year, the first hotel establishment in Marbella and the first holiday hotel in Spain to obtain the ISO 9002 quality certificate, the company branched out and in addition to another 6 four-star holiday hotels and 2 apartment complexes, all of which are located in Andalusia (in the provinces of Málaga, Cádiz and Huelva), it owns: Agrodesarrollo, an agricultural holding in Seville; We Company, a company offering maintenance and project services to hotels; and the Fuerte Foundation, which spearheads all the group’s socio-cultural activities.

El Fuerte Group is renowned for its sustainable development strategy, which seeks to reduce its environmental impact; promote local traditions and customs, particularly in terms of gastronomy and socio-cultural elements; and apply ethical and transparent management practices.

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